Instagram Now Autoplays Videos

Instagram �� now autoplays video �� sound once turned on �� until you close the app

Now Instagram has confirmed to us "this new update rolled out recently" and here's how it works for all organic videos and ads.

When you open Instagram, videos will still autoplay with the sound off. But if you tap to turn one video’s sound on, indicated with a speaker icon in the bottom left, all other videos will autoplay with sound too for the rest of your Instagram session. You can still tap to toggle a video and all subsequent ones back to silent. And when you close the app, the autoplay audio resets to off for next time you use Instagram.

This is a smart compromise. If you’re home alone or have headphones on, and you turn on a video’s sound, it’s safe for Instagram to assume it can play more videos with audio without disturbing anyone. But next time you open the app, if you’re in public or somewhere quiet without headphones, it won’t embarrass you. Instagram admits that previously having to turn on video audio for each video individually could be frustrating.

So, Instagram still defaults to audio off when opened, but applies your last toggle on or off for the rest of your session. Instagram's move could be a boon to businesses and advertisers, who will see more of their videos play with sound now.